第4节公开课 | 自媒体变现的底层逻辑
2025.03.23
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data-lark-record-format="docx/record" class="lark-record-clipboard"></span></p><div data-page-id="EIVXdtXWzoGVnEx7AyWctsEDnVf" data-lark-html-role="root" data-docx-has-block-data="true"><div class="ace-line ace-line old-record-id-VZX2deVjlooPfxxcbadcylCgnpb"><strong>算法机制中</strong><strong> | </strong><strong>如何拿到决定笔记"生死"的初始流量?</strong></div><div class="ace-line ace-line old-record-id-VZX2deVjlooPfxxcbadcylCgnpb"><strong><br></strong></div><div class="ace-line ace-line old-record-id-TnicdiITEoCnfzxiJLJcVv0AnNg">在上篇内容中，我们学习了算法机制的第一个环节：收录，收录成功后，我们就进入了第二个环节，这个环节会决定你的初始流量，间接决定这篇笔记的一生死"，认真听啦!</div><div class="ace-line ace-line old-record-id-KsqHdmisUod8mQx9Wk1cToajnNd"><br></div><div style="text-align:left" class="ace-line ace-line old-record-id-C20ed12EvozGLuxsjXcc6phunlh"><span style="color:rgb(100,37,208)"><strong>1. 四个因素影响你的初始流里</strong></span></div><div style="text-align:left" class="ace-line ace-line old-record-id-C20ed12EvozGLuxsjXcc6phunlh"><span style="color:rgb(100,37,208)"><strong><br></strong></span></div><div class="ace-line ace-line old-record-id-Xn5gdUYrjoPXXKx9ZjBcfxYynIf"><span style="color:rgb(100,37,208)"><strong> </strong></span> </div><div class="ace-line ace-line old-record-id-Co8qdICKnozXguxrigscEsTLnTX">通过了审核的笔记系统会根据笔记内容中的关键词信息进行赛道分类，再推送始相关的目标人进行测试群，进入初级流量池(大约0-00人的流量池)进行测试。</div><div class="ace-line ace-line old-record-id-MYqEd2gGVoClkLxAOSJcil6anqg"><br></div><div class="ace-line ace-line old-record-id-ZGtJdZWNyow26TxuzN6cMFKUnPe">这时候是每篇笔记的基础曝光阶段，只要内容不违规基本都能获得<strong>一定的阅读量</strong>。所以，如果你多篇笔记阅读量长期都在200以下，就需要检下是不是<span style="color:rgb(100,37,208)">存在违规行为或内容质量过底</span>。</div><div class="ace-line ace-line old-record-id-UGuMdrWAEoxDsrxSNlKcHMTRnlf"><br></div><div class="ace-line ace-line old-record-id-HbPVdJqlVoKmsHxaW7hcHEQ5neB">毫不夸张地说，<span style="color:rgb(100,37,208)">初始流量决定了笔记的生死</span></div><div class="ace-line ace-line old-record-id-GDOdddeXroePN9x0BdTcQKkJnGf"><br></div><div class="ace-line ace-line old-record-id-F3wfdNEvgoIHVcxS8VfcIOgUneg">如果用户喜欢你的内容，就会产生互动行为，统会在初始流量的基础上提供更多流量：反之如果系统收不到用户的反馈，那就会认定这篇内容无法给用户提供价值，笔记就会被算法宣布死亡。</div><div class="ace-line ace-line old-record-id-LudTdQcvaohcyxxeQHvcv0Pyn75"><br></div><div class="ace-line ace-line old-record-id-JWr8dqWrqogYbHxUjpbcDjRTncc">不同账号能获得的初始流量是不同的这里有四个素分别是<strong>，账号权重 账号质量 过往数据表现和类目流量池，我们逐一跟着图片内容来了解一下。</strong></div><div class="ace-line ace-line old-record-id-JWr8dqWrqogYbHxUjpbcDjRTncc"><strong><br></strong></div><div class="ace-line ace-line old-record-id-JWr8dqWrqogYbHxUjpbcDjRTncc"><img src="https://timefr-com.oss-cn-beijing.aliyuncs.com/uploads/20260119/d28f230bcf1ffbed1cc23750cae37803.png" data-filename="filename" style="width: 1064.66px;"></div><div class="ace-line ace-line old-record-id-JWr8dqWrqogYbHxUjpbcDjRTncc"><br></div><div class="ace-line ace-line old-record-id-JWr8dqWrqogYbHxUjpbcDjRTncc"><img src="https://timefr-com.oss-cn-beijing.aliyuncs.com/uploads/20260119/b3fda90d5d94547395121599ed674fd8.png" data-filename="filename" style="width: 1064.66px;"><strong><br></strong></div><div class="ace-line ace-line old-record-id-Xg1WdW0KJohfjYx6Ky7c5m0bnoe"><br></div><div style="text-align:center" data-type="image" data-ace-gallery-json="{"items":[{"uuid":"201f8a11-a57b-49f1-af48-3109702d0bad","height":1080,"width":1920,"currHeight":1080,"currWidth":1920,"natrualHeight":1080,"natrualWidth":1920,"pluginName":"imageUpload","scale":1,"src":"https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FENzIbFhvYoc4uOx0ollc62IVnrg%2F%3Fpreview_type%3D16","file_token":"ENzIbFhvYoc4uOx0ollc62IVnrg","image_type":"image/png","size":1106593,"comments":[]}]}" class="image-uploaded gallery old-record-id-VOFZdt8d8oGv6xxJvbOcc5ezn7P"></div><div style="text-align:center" data-type="image" data-ace-gallery-json="{"items":[{"uuid":"8a215fab-350f-4c98-aee3-dcc2a4ee88ec","height":1080,"width":1920,"currHeight":1080,"currWidth":1920,"natrualHeight":1080,"natrualWidth":1920,"pluginName":"imageUpload","scale":1,"src":"https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FVsIVbIeFgoBZqix9yAic9YN5nwT%2F%3Fpreview_type%3D16","file_token":"VsIVbIeFgoBZqix9yAic9YN5nwT","image_type":"image/png","size":984020,"comments":[]}]}" class="image-uploaded gallery old-record-id-Pt8QdToUoo4DGKxS5uicMyS1nYd"></div><div class="ace-line ace-line old-record-id-NXA8ddZtuoeisKxlTm5ccOVyntd"><br></div><ol start="2" class="list-number1"><li style="text-align:left" class="ace-line ace-line old-record-id-Afm5dwRSioomcGxtIUyciQyunzh" data-list="number"><div><span style="color:rgb(100,37,208)"><strong>提升初始流量的关键藏在每一个动作细节里</strong></span>。 </div></li></ol><div class="ace-line ace-line old-record-id-DuBcdT9QYoBBUgxjiF5c0S7Bnec"> </div><div class="ace-line ace-line old-record-id-AHQMdCQTAo4jeAx86m6cfNTInUb">那我们能像些什么来升初始流量池呢?老师大家提供一些实用小技巧。</div><div class="ace-line ace-line old-record-id-I1xGdlvPVoWj0exjpEIcDIrKnxb"><br></div><div class="ace-line ace-line old-record-id-UKzUdM9ypooZMIxkINbcpObTnQb">从提升账号权重的维度来看，首先我们要<strong>完善号的基础信息</strong>，比如设置<span style="color:rgb(100,37,208)">清晰明确的昵称，</span><span style="color:rgb(100,37,208)">头</span><span style="color:rgb(100,37,208)">像，背景图等。</span>其次在发布内容时，坚持原创，避免抄袭和搬运。<strong>原创内容占比越高账号权重越好</strong>!!如果账号内容的原创度低于<span style="color:rgb(100,37,208)">70%</span>。那你在平台的权重就会大幅度降低啦!</div><div class="ace-line ace-line old-record-id-TqbddWa3qocdP0xTiVFcOuPPnHh"><br></div><div class="ace-line ace-line old-record-id-Nw8Ud5dT9o3xE2xatZ7ceJ93nyg">除了内容原创以外，<strong>也要注重内容的垂直度。</strong>你能专注在某一特定领域发布内容，那系统就能更精准地识别你，给账号打上标签并准给对的人群。如果内容杂乱无章，东一榔头西一棒系统可能根本没办法给你打标签。你的流量也会有影响品。</div><div class="ace-line ace-line old-record-id-FsATd88nXoz1pcxzPb8cPMKandl"><br></div><div class="ace-line ace-line old-record-id-PLHSdbWHOo9WaPxFksPcppEInWf">还有就是最重要的是<strong>内容质量</strong>，时刻关注数据反馈，<span style="color:rgb(100,37,208)">互动越好账号整体权账会越高</span>，以及保持<strong>账号的活跃度</strong>，比如定期发布笔记，浏览笔记，点赞，评论等，让系统知道这是个一直在正常使用的账号。如果长期不活跃，可能就会被误认是僵尸号，影响权重哦!</div><div class="ace-line ace-line old-record-id-PLHSdbWHOo9WaPxFksPcppEInWf"><br></div><div class="ace-line ace-line old-record-id-V1TpdQlVDoNbxvxRYKwchuLGnRh"><br></div><div style="text-align:left" class="ace-line ace-line old-record-id-VhgWdDvDToP7yZxFezocLAl9nde">0<span style="color:rgb(100,37,208)"><strong>3.选对流量池，事半功倍</strong></span></div><div class="ace-line ace-line old-record-id-BrDodHiCUoRwPfx3RXjcSJIfnmb"><br></div><div class="ace-line ace-line old-record-id-QdKBdrGwSoUkfHxFMVrcYlmjnze"><strong>最后要好的赛道，好的时机，</strong>如果你选的是关妆赛道，你会发现流量池 。 本来就很大，笔记点赞能达到几十万，百万级别，但如果我们选的是个小众赛道比如非遗技艺，那点赞最低可能也只能到三四十万的量级。<span style="color: rgb(100, 37, 208);">这就是不同类目，不同赛道的流量池基数的差别</span><span style="color: rgb(100, 37, 208);">。</span></div></div>
