第5节公开课 | 自媒体变现的底层逻辑
2025.03.25
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data-lark-record-format="docx/record" class="lark-record-clipboard"></span></p><div data-page-id="Rz6AddxPBoia8lx17DccnY3Inqc" data-lark-html-role="root" data-docx-has-block-data="true"><h1 class="heading-1 ace-line old-record-id-PVRwdwzX2o13DDxSrx1cDGi3nFh">算法机制下｜你能走到哪一级流量池？</h1><div class="ace-line ace-line old-record-id-DNL3dLIzmoH0a8xL5Eccfp3pnDc"><br></div><div class="ace-line ace-line old-record-id-D2nYdL3uEolJnAxKFHucjJy7nkc">小红书算法的下篇，我们已经从<strong>初级流量池</strong>走出去，去看更大的世界！！</div><div class="ace-line ace-line old-record-id-PlHgdGXKxo7tTGxtJ1GcXBB1nAb">这就是算法机制的<strong>第三环——推荐</strong><strong>,</strong>决定了你的笔记<strong>到底会被多少人看到，能不能爆</strong>🥳</div><div class="ace-line ace-line old-record-id-DOkPdVd5Qoubi4xdYZRcdXymnld"><br></div><h2 class="heading-2 ace-line old-record-id-ElfqdtWDnoGNH5xeRvacvbJ5nJg">01｜八级流量池，你处在哪一级？</h2><div class="ace-line ace-line old-record-id-N6uCdYtZkoYkcjxQFh8cR641nAe">你的笔记在经过初始流量池的“试炼”以后，如果数据反馈比较好，那就会被不断推荐到更大的流量池，直到笔记跑不动为止。在这个推荐过程中，<strong>小红书有多少个流量池呢？</strong>我们一起来看一下。</div><div class="ace-line ace-line old-record-id-N6uCdYtZkoYkcjxQFh8cR641nAe"><img src="https://timefr-com.oss-cn-beijing.aliyuncs.com/uploads/20260120/647415b5b1c58d00b61651c73f41adcd.png" style="width: 1668px;"><br></div><div class="ace-line ace-line old-record-id-ZtgddXPT2osaumxiLqtcFXwTnub"><br></div><h3 class="heading-3 ace-line old-record-id-D7SLd54VPoEOYuxSsj7c6CnDn1g">一级流量池</h3><div class="ace-line ace-line old-record-id-X21ZdYfE1ohEcLxOQXhcS4tgnbg"><strong>笔记浏览量：0–200</strong></div><div class="ace-line ace-line old-record-id-CkgJdpetZoXP5FxrY9Qc9nJgn5h">基础曝光阶段，只要内容不违规，都会有一定阅读量。</div><h3 class="heading-3 ace-line old-record-id-Un36dVE3Zo9P8Yx7WwycEH5cnFh">二级流量池</h3><div class="ace-line ace-line old-record-id-Q08yde5svo1Hn9xLaZkcSKH2nDd"><strong>笔记浏览量：200–500</strong></div><div class="ace-line ace-line old-record-id-JpmjdTpF9oNl5ExrJxqc3BnLnuf">属于正常流量范围，大多数账号都比较容易达到。如果长期稳定在这个区间，需要自查账号活跃度或内容质量。</div><h3 class="heading-3 ace-line old-record-id-P5YRd66Mloi2HmxrzWscN7jPnQb">三级流量池</h3><div class="ace-line ace-line old-record-id-HHILduriUofovJxoD59cdmlCnxe"><strong>笔记浏览量：500–2000</strong></div><div class="ace-line ace-line old-record-id-F9cld038HoRmAxxgOybcPgPGnub">说明账号状态正常， 笔记内容已经具备一定质量。如果能稳定在这个阶段，已经超过了大部分小红书账号，接下来重点提升用户互动和点击。</div><h3 class="heading-3 ace-line old-record-id-GKLadhksvo8bm4xlqp1c4TFonlb">四级流量池</h3><div class="ace-line ace-line old-record-id-FtoIdU99qobNRYxMlVAco4VFn1f"><strong>笔记浏览量：2000–2万</strong></div><div class="ace-line ace-line old-record-id-I3L1di5TGokxanxOLYhcuMGJnlx">内容开始展现<strong>爆款潜质</strong>，数据呈持续上升趋势。点赞、评论、收藏等反馈越多，平台就会继续加大流量扶持，推动笔记进入更高流量池。</div><h3 class="heading-3 ace-line old-record-id-Bsf7di1MToLaWMxqVx0csGNmn1b">五级流量池</h3><div class="ace-line ace-line old-record-id-TTJCdDwEOou3gzxniOjcebk6nqe"><strong>笔记浏览量：2万–10万</strong></div><div class="ace-line ace-line old-record-id-IRYXdxm8goXQQ7xMmCpcd73EnSe">自然流量的关键节点。能否进入下一层，主要取决于<strong>用户互动数据</strong>（评论数、点赞数、收藏数）。到达这一层级的笔记，通常内容已经较为出众，或者账号本身有一定粉丝基础和权重。</div><h3 class="heading-3 ace-line old-record-id-D5OUdrtJ0o0Bblx3FaYc9v0lnkg">六级流量池</h3><div class="ace-line ace-line old-record-id-RuRDdt218ozf75xudIscf11xnTh"><strong>笔记浏览量：10万–100万</strong></div><div class="ace-line ace-line old-record-id-JiEidZlczoT7Q4x1wiMcwaslnLb">意味着笔记已进入<strong>热门门槛</strong>，具备一定稀缺性和影响力。用户互动数据表现优秀，平台开始重点测试更多后端数据，如主页点击、关注率、回搜率等。</div><h3 class="heading-3 ace-line old-record-id-TG6MdVn4KoFDN4x0PRicRSnGnyd">七级流量池</h3><div class="ace-line ace-line old-record-id-DHSUdDQJ0onJzhxbgIlc1TujnFh"><strong>笔记浏览量：100万–500万</strong></div><div class="ace-line ace-line old-record-id-A0lyddt6foMwhkxRzbNctKoBnff">进入这一层级，基本可以判定为<strong>爆款笔记</strong>。此阶段不仅考核前端互动数据，还会引入<strong>人工审核</strong>，检查内容是否符合社区规范，以及加权推荐是否存在舆情风险。审核通过后，平台会进行更大规模的加权推荐，曝光量可能出现百万级跃升。这一层级多为粉丝基础较大或内容质量极高的账号，普通素人账号较难达到。</div><h3 class="heading-3 ace-line old-record-id-Q3FHdTca3ogcH2xNotvcypDrndd">八级流量池</h3><div class="ace-line ace-line old-record-id-UBfWdud87oj3RGx2kJDcyb9en9b"><strong>笔记浏览量：500万+</strong></div><div class="ace-line ace-line old-record-id-WZbedM3FtoZiTgxk3l8cgRO7n4d">小红书流量的<strong>巅峰层级</strong>，属于极其稀有的大流量爆文。用户互动数据和后端数据远高于平台平均水平。通常是热点新闻、时事话题等具有广泛社会影响力的内容。即使是头部博主，也很难频繁达到这一层级。</div><div class="ace-line ace-line old-record-id-KYaNdYHP0osttVxfC37c4ReOnsf"><br></div><h2 class="heading-2 ace-line old-record-id-BWGvdpkUnoIGFbxpiwrcA6D9nxg">02｜学会看数据，是我们掌握算法的第一步</h2><div style="white-space:pre;" class="ace-line ace-line old-record-id-GEDJdNf48oRD8ux3ZwHcI90cnZc">看到这里，你应该已经对小红书的流量池有了一个基本认知。接下来，我们从<strong>账号数据</strong>角度聊聊：
👉 如何看算法给我们的反馈？</div><div style="white-space:pre;" class="ace-line ace-line old-record-id-GEDJdNf48oRD8ux3ZwHcI90cnZc"><img src="https://timefr-com.oss-cn-beijing.aliyuncs.com/uploads/20260120/0eba4723d7fc143f354c15c07614a208.png" style="width: 1668px;"><br></div><div style="text-align:center" data-type="image" data-ace-gallery-json="{"items":[{"uuid":"ef17ab30-f5fe-419e-a034-e00f1cd425d7","height":1080,"width":1920,"currHeight":1080,"currWidth":1920,"natrualHeight":1080,"natrualWidth":1920,"pluginName":"imageUpload","scale":1,"src":"https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FOPlebLrk9oVuY3xB8aIcRkICnCd%2F%3Fpreview_type%3D16","file_token":"OPlebLrk9oVuY3xB8aIcRkICnCd","image_type":"image/png","size":907679,"comments":[]}]}" class="image-uploaded gallery old-record-id-O0lUdISTZojTHRxFYC5c86dRn3g"></div><div class="ace-line ace-line old-record-id-K1UEdK5AbolzU6x10OrcA9dQnwU"><br></div><div class="ace-line ace-line old-record-id-K1UEdK5AbolzU6x10OrcA9dQnwU">需要注意的是： 后台数据一般在<strong>笔记发布后的第二天下午 3 点以后更新</strong>。进入数据中心后，你会发现一篇内容的流量来源通常包括以下几项：</div><ul start="1" class="list-bullet1"><li class="ace-line ace-line old-record-id-XcWYdCuuXoCpPZxNFsIcGKfWnNg" data-list="bullet"><div>首页推荐</div></li><li class="ace-line ace-line old-record-id-XEvqdtncso1JZqxdEdIc4gdenIf" data-list="bullet"><div>搜索</div></li><li class="ace-line ace-line old-record-id-O1RodetVUo7Efux98cbcUShVnsb" data-list="bullet"><div>个人主页</div></li><li class="ace-line ace-line old-record-id-DQCTdJzQLo3Q55x8nCgchKshnlf" data-list="bullet"><div>关注</div></li><li class="ace-line ace-line old-record-id-TK19d0Xv6ooj78xzvvfc7jxsnxj" data-list="bullet"><div>其他来源</div></li></ul><div data-type="divider" class=" old-record-id-GxVcdIDzto5h4nxAVHmcdkFqnXc"><hr></div><h3 class="heading-3 ace-line old-record-id-YSxIdQC4lo6UJxxwTIXcDdXtnGf">① 首页推荐流量</h3><div class="ace-line ace-line old-record-id-Ivd7dM1IQoOIxbxxYhDc0wwznZN">一般占比 <strong>70%–80%</strong><strong>，</strong>如果你想让笔记出现在「发现页」，就需要在笔记中<strong>植入精准关键词</strong>，让系统给内容打上准确标签，从而推送给更精准的人群。</div><h3 class="heading-3 ace-line old-record-id-EXZddwr0doCRqXxUUFAcccOKnHh">② 搜索流量</h3><div class="ace-line ace-line old-record-id-OlgHdy6PSoX4CTxyCw3cqJV3ndf">一般占比 <strong>10%–20%</strong><strong>，</strong>搜索页是<strong>增长最快的板块</strong>。很多人把小红书当搜索引擎，查教程、攻略、测评、解决方案。如果你的笔记命中了热门搜索词，且排名长期靠前，就能持续获得<strong>长尾流量</strong>。</div><h3 class="heading-3 ace-line old-record-id-KCjDdo0yho5h6OxIhQ4cxLKrnjd">③ 同城页流量（容易被忽略）</h3><div class="ace-line ace-line old-record-id-PGrldHc2AoE22Ux47FdcSYDznQh">如果你的创作领域与同城内容强相关，这是一个明显加分项。若账号定位与本地生活无关，则可以忽略该入口。</div><div data-type="divider" class=" old-record-id-RHdwdkQsYownsQxPonfc4TaDnmh"><hr></div><h3 class="heading-3 ace-line old-record-id-B4U5dr7cmo3dWFxlVwwcRvnLn2f">数据异常时的自查方向</h3><ul start="1" class="list-bullet1"><li style="white-space:pre;" class="ace-line ace-line old-record-id-IXS6dKhCqoMEtzx6ppUclrdqnhh" data-list="bullet"><div><strong>首页推荐低</strong>
→ 自查账号权重、标题、封面关键词</div></li><li style="white-space:pre;" class="ace-line ace-line old-record-id-CN7GdxjRuo1G5Vx8hDQc8cAEnLf" data-list="bullet"><div><strong>搜索数据低</strong>
→ 检查标题、封面、正文关键词是否精准
→ 是否匹配目标人群</div></li><li style="white-space:pre;" class="ace-line ace-line old-record-id-ClnKdMyeeoXyNbxG8Q3cskBVnsn" data-list="bullet"><div><strong>个人主页数据低</strong>
→ 自查账号定位是否清晰
→ 过往内容是否持续给用户价值</div></li><li style="white-space:pre;" class="ace-line ace-line old-record-id-CWpXdVLJsoSG8KxjqA0cDGfFnmc" data-list="bullet"><div><strong>关注页数据低</strong>
→ 新发布内容是否真正匹配粉丝需求</div></li></ul><div data-type="divider" class=" old-record-id-MLKmdfiHfoZ5CJxipCbcH6bsnDf"><hr></div><h2 class="heading-2 ace-line old-record-id-Osw8dYc4ioW1dxxwx2Dcr2pZnxh">03｜哪怕是新号，一样有进入高级流量池的机会</h2><div class="ace-line ace-line old-record-id-ZB8ydvmLcoE9fJxeJlQc9k2XnLf">最后送大家 2 个 tips，尤其适合刚做账号的新手👇</div><h3 class="heading-3 ace-line old-record-id-NsbndjAGsob3OqxZuJyc0kuZnYg">Tip 1</h3><div class="ace-line ace-line old-record-id-RpHWd2abqoW8QCxw6qPcTTeantc"><strong>小红书的笔记之间是相互独立的</strong></div><div class="ace-line ace-line old-record-id-A3R4dLC1towlUtxKasmcgDtgnrc">上一条笔记的好坏，对下一条影响并不大。每一篇笔记都是一次新的“赛跑”，真正影响结果的只有：</div><ul start="1" class="list-bullet1"><li class="ace-line ace-line old-record-id-BHWZd0yZEoNk8axmZu7czowLnKh" data-list="bullet"><div>笔记标签</div></li><li class="ace-line ace-line old-record-id-A91KdkDF4oun0uxj4hPc1u2Fngg" data-list="bullet"><div>内容价值</div></li></ul><div class="ace-line ace-line old-record-id-UQqsdP5oZoqnOhxUiwscRayhnAb">新号、老号、有粉丝、没粉丝，差距完全可以靠内容追平。</div><h3 class="heading-3 ace-line old-record-id-HjxEddTD4o5joCxOVGQcmF9Pneg">Tip 2</h3><div class="ace-line ace-line old-record-id-Bx3GdfRiooI3iDxXqEGc2bcdneg"><strong>小红书的流量结构 = 搜索 + 推荐</strong></div><div class="ace-line ace-line old-record-id-M6xkdYYDJogm8txItF1cqxApnHs">在这个结构下，新号同样可以出彩。只要你清楚目标人群的需求，知道他们会搜哪些关键词，把内容做好并长期布局搜索，用户一搜索就能看到你。这里非常考验<strong>关键词埋点</strong>和<strong>关键词总结能力</strong>。</div><div class="ace-line ace-line old-record-id-ODqmdDcjmoun6jxNo2VcvQ2MnKa"><br></div><div class="ace-line ace-line old-record-id-MOIodZRoHoptH8xwX8YcCbvEn5e">关于小红书的算法机制，老师已经用上中下三篇为大家完整分享完毕。建议反复观看、反复练习，让自己和算法的对话越来越顺畅。<strong>理解规则、顺应规则，用策略运营账号，静待爆款产生吧</strong> 🥳🥳🥳</div></div>
